After months of designing, programming, discussing and tweaking, our first true client (sans agency) has a new site up at www.BraveSoldier.com. Brave Soldier is a well known skin care line in the professional athletic circle. You can find it at most cycle shops and running stores. This year the company decided to update its brand and started with their site and you+we. As agency of record we hope to help Brave Soldier redo everything from their packaging to advertisements and more. We’ve already begun work on phase 2 of the site and looking forward to the great things to come.The site is a simple BluePrint CSS structure with some basic AS3 elements. For the first time since the studio was founded we were able to focus on art and creative direction vs. having to get over a massive technology hurdle. Overall the site is very minimal and clean. We used quotes related to bravery and hero shots of the sport to reinforce what the brand is all about… pushing the limits. This was also the first time we’ve been able to use stock outside of a large company as well as shoot the products. Thanks the Leon for his amazing work with what were nothing more than some simple plastic bottles.